Company Overview
Electronic Pulse is a leading distributor of electronics and business supplies in Saudi Arabia, dedicated to connecting with clients through dynamic events and trade shows. However, as their events grew in size and scope, managing the details—like event planning, attendee engagement, and post-event follow-up—became a challenge.
The Challenge: Manual Event Management and Limited Sales Outreach
Before automation, Electronic Pulse handled their events manually, leading to various inefficiencies:
- Ineffective Lead Follow-Up: The sales team struggled to track attendees post-event, resulting in missed sales opportunities.
- Complex Event Coordination: Manual planning and communication with event attendees created delays and inconsistencies.
- Lack of Insightful Data: Limited access to real-time data made it challenging to assess event performance and refine strategies for future events.
The Solution: Automated Event Management and Outreach with n8n
Zlanyk partnered with Electronic Pulse to design an automated event management and outreach system using n8n. This no-code solution streamlined event coordination, attendee tracking, and follow-up outreach to ensure no leads were left behind.
Project Phases: Implementation Steps
- Event Workflow Mapping – Weeks 1-2
We began by analyzing Electronic Pulse’s event management workflow to pinpoint areas that would benefit most from automation. - n8n Workflow Design – Weeks 3-5
Using n8n, we automated key stages of event coordination—like scheduling, attendee list management, and real-time notifications—enabling seamless communication with attendees. - Sales Outreach Integration – Weeks 6-7
We built workflows that connected attendee engagement data directly to the sales CRM, allowing the team to follow up efficiently with potential leads after each event. - Testing and Optimization – Week 8
The automated system underwent rigorous testing to ensure that all workflows were optimized and met Electronic Pulse’s high standards for engagement and outreach. - Training & Launch – Week 9
Our team trained Electronic Pulse’s staff on using the n8n workflows, ensuring smooth adoption of the automated processes for future events.
The Benefits: Streamlined Event Management and Increased Sales Outreach for Electronic Pulse
In just 9 weeks, Electronic Pulse saw remarkable results:
- Improved Lead Conversion: Automated outreach enabled the sales team to follow up quickly with leads, increasing conversions by 30%.
- Efficient Event Coordination: With n8n managing scheduling and attendee updates, events ran smoothly and improved attendee satisfaction.
- Real-Time Insights: Instant access to data helped Electronic Pulse measure event success, refine strategies, and enhance future event planning.
- Enhanced Sales & Marketing Collaboration: The integrated workflows facilitated better alignment between the marketing and sales teams, resulting in a more cohesive event-to-sale pipeline.
Why n8n for Electronic Pulse?
n8n’s flexible platform allowed Electronic Pulse to create customizable workflows without the need for extensive coding, providing a streamlined event management and sales outreach solution.
The Bottom Line
With Zlanyk’s guidance and n8n’s powerful automation capabilities, Electronic Pulse transformed their event management and sales outreach processes, making every interaction count. This automation has paved the way for enhanced customer engagement, ensuring every event drives meaningful sales opportunities.
Ready to amplify your event success? Let’s connect!
