Update: Google is replacing title tags with site names.


In mobile search results for the complete website, such as in queries for a website’s name, which typically display the main page, Google appears to have stopped displaying title tags.

In mobile searches, just a website’s generic name is displayed.

Title Tags and their Importance:

An HTML element called a title tag is used to specify a web page’s title. In a search engine results page, the title tag of a page is shown as a search snippet (SERP). It is significant for user experience, SEO, and social sharing and displays as the search result’s clickable headline. A web page’s title tag should provide a clear and short summary of the content of the page.

Many people’s initial impressions of your website when they find it through organic search are formed by title tags, which are important variables in helping search engines comprehend what your page is about.

Three important places—web browsers, search engine results pages and social networks —use title tags.

1. Title tag in Web Browsers:

The title tag serves as a substitute when someone views your website and is also shown at the top of their web browser window, especially if they have numerous open tabs. To guarantee that readers don’t lose sight of your information, create titles that are distinctive and instantly identifiable and include key terms towards the start.

Title Tag in Web Browsers

2. Title tags in Search Engine Result Pages (SERPs):

With a few exceptions, your title tag defines your display title in SERPs, and it serves as a search visitor’s initial impression of your website. A strong title may make or break whether someone clicks on your link, regardless of how high your page ranks.

3. Title tags on Social Networks:

When the page is shared, certain other websites, particularly social networks, will utilize the title tag to decide what to display.

Remember that certain social media platforms, such as Facebook and Twitter, enable you to give titles that are different from the HTML title tag that is marked up in the code of your page. This will enable you to customize your content for each network and offer longer titles when/where appropriate.

Reason behind Google using Site Names instead of Title Tags

Google uses site names to help users quickly identify a particular website in the search results.

-It’s possible that a New Feature may not always work:

1. Search Result for a compound Keyword Phrase “Hoot Suite” :

If you search for any compound keyword phrase like “Hoot Suite” instead of “HootSuite”, then it will displays the new title-tagged like:

Title Tag Not Displayed for a compound keyword phrase

2. Search Result for Keyword Phrase “Zlanyk Company“:

However, a search using a compound name such as Zlanyk Company returns the title-tagged old version of the search results

Title Tag Displayed for a keyword phrase

On mobile devices, the new Google search tool that displays site names is attractive.

Less complexity in the SERPs for home page brand name searches makes sense. Despite the fact that we can see some people complaining about the lack of title tag influence in these searches.


  1. Provide a site name to Google Search
  2. Latest documentation updates by Google
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