Customer onboarding is the process of introducing new customers to your product or service and helping them get started. It’s a critical step in the customer journey, as it can make or break a customer’s first impression of your brand.
Traditionally, customer onboarding and provisioning has been a manual process, which can be time-consuming and error-prone. However, with the rise of low-code/no-code platforms, businesses of all sizes can now automate this process, making it faster, more efficient, and more personalized.
Here are some of the ways you can use low-code/no-code platforms to automate customer onboarding and provisioning:
1. Automate the creation of new customer accounts in CRM
One of the first steps in customer onboarding is to create a new customer account in your CRM system. This can be a manual process, but it’s easy to automate with a low-code/no-code platform.
For example, you can create a workflow that automatically creates a new customer account in your CRM system when a customer submits a sign-up form on your website. You can also configure the workflow to automatically populate the customer account with information from the sign-up form, such as the customer’s name, email address, and company name.
2. Automatically provision customer accounts with the necessary services and resources
Once you have created a new customer account in your CRM system, you need to provision the customer account with the necessary services and resources. This may include creating a new user account in your application, granting the customer access to the appropriate features and resources, and sending the customer the necessary login credentials.
You can automate this process with a low-code/no-code platform by creating a workflow that is triggered when a new customer account is created in your CRM system. The workflow can then automatically perform the necessary steps to provision the customer account, such as creating a new user account, granting the customer access to the appropriate features and resources, and sending the customer the necessary login credentials.
3. Send automated welcome emails and onboarding materials to new customers
Another important step in customer onboarding is to send the customer a welcome email and onboarding materials. This can help the customer get started with your product or service and learn more about its benefits.
You can automate this process with a low-code/no-code platform by creating a workflow that is triggered when a new customer account is created in your CRM system. The workflow can then automatically send the customer a welcome email and onboarding materials, such as a user guide, FAQ document, or video tutorial.
4. Create automated workflows to track customer onboarding progress and resolve any issues
It’s important to track customer onboarding progress and resolve any issues that customers may encounter. You can do this by creating automated workflows with a low-code/no-code platform.
For example, you can create a workflow that automatically sends a follow-up email to a customer if they haven’t logged in to your application within a certain period of time. You can also create a workflow that automatically assigns a customer support ticket to a customer if they submit a support request.